Effective date: August 10, 2026
Last updated: August 10, 2026
CRUUZ Marketing Services (“CRUUZ,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable Canadian privacy laws, including Alberta’s Personal Information Protection Act (“PIPA”) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (“PIPEDA”).
This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information through our website, any CRUUZ-operated landing page or digital form that links to this Policy, and related communications (collectively, the “Website”). It also explains the choices and rights available to you.
Scope
This Policy applies to personal information under CRUUZ’s control. “Personal information” means information about an identifiable individual, as defined by applicable law.
This Policy does not replace the terms of a written agreement between CRUUZ and a client. When CRUUZ handles personal information on a client’s behalf, we do so in accordance with the client’s lawful instructions, our agreement with that client, and applicable law. The client may have its own privacy policy that also applies.
Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
Information you provide directly
- Contact and business information: name, email address, telephone number, company, job title, and business address.
- Inquiry and relationship information: messages, service interests, meeting requests, proposal details, preferences, and records of our communications.
- Campaign and lead information: information submitted through a client-approved campaign, promotion, landing page, or lead form, such as vehicle interests, service needs, preferred location or appointment time, and campaign responses.
- Administrative information: information required to manage client relationships, contracts, invoicing, and account administration.
- Feedback: survey responses, testimonials, reviews, and other feedback you choose to provide.
Please do not submit sensitive personal information through a general Website form unless the form clearly requests it and explains why it is needed.
Information collected automatically
When you use the Website, we and our authorized service providers may automatically collect:
- Internet Protocol (IP) address;
- browser, device, and operating-system information;
- approximate location derived from IP address;
- pages viewed, links clicked, referring pages, and date and time of access;
- campaign, referral, and attribution information; and
- cookie identifiers and similar technical information.
Information received from clients and other authorized sources
We may receive business contact information, campaign data, customer or prospect information, and related records from our clients, technology providers, referral partners, or other sources authorized by law. A client that provides personal information to CRUUZ is responsible for having the authority to collect and share that information for the intended purpose.
How We Use Personal Information
We may use personal information to:
- operate, maintain, secure, and improve the Website;
- respond to inquiries and communicate about our services;
- prepare proposals and manage client relationships;
- plan, deliver, measure, and optimize client-approved marketing campaigns;
- route a campaign response or lead to the applicable client whose offer, service, or promotion you chose to engage with;
- understand Website traffic, campaign performance, conversion paths, and audience engagement;
- personalize content and measure the effectiveness of advertising, subject to applicable consent requirements;
- send service-related communications and, where permitted, marketing communications;
- detect, investigate, and prevent fraud, misuse, security incidents, and technical problems;
- maintain business, tax, contractual, and legal records; and
- comply with legal obligations and enforce our agreements and rights.
We limit our collection, use, and disclosure of personal information to purposes that a reasonable person would consider appropriate in the circumstances and to other purposes permitted or required by law.
Client Data
CRUUZ treats information received from or collected on behalf of a client as confidential client data. We use that data only to provide authorized services, support the client relationship, protect our systems, comply with law, and perform other purposes expressly authorized by the client.
Access to client data is limited to personnel and service providers who require it for an authorized business purpose. CRUUZ does not sell or rent client data or personal information for monetary consideration. If an individual submits information in response to a client campaign, CRUUZ may disclose that information to the relevant client so the client can respond to the request or fulfil the stated offer.
Consent and Your Choices
Where consent is required, we seek consent in a form appropriate to the sensitivity of the information and the context. Consent may be express or implied, as permitted by law. We may also collect, use, or disclose personal information without consent where authorized or required by law.
You may withdraw consent to future use or disclosure by contacting us, subject to reasonable notice and any legal or contractual restrictions. Withdrawal may limit our ability to provide a requested service or respond to an inquiry.
You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us. You may still receive non-promotional communications relating to an active request, transaction, or client relationship.
Cookies and Marketing Analytics
The Website may use cookies, pixels, tags, local storage, and similar technologies. These technologies may be placed by CRUUZ or by authorized analytics, advertising, hosting, or website-service providers.
We may use the following types of technologies:
- Strictly necessary technologies: support core Website functions, security, network management, and preferences you request.
- Functional technologies: remember settings and improve Website functionality.
- Analytics technologies: help us understand traffic, page performance, visitor journeys, and how users engage with the Website.
- Marketing and attribution technologies: help measure campaign performance, identify referral sources, limit repeated advertising, and assess whether marketing activity results in inquiries or conversions.
Analytics and marketing data may include IP address, device and browser characteristics, page activity, referral information, cookie identifiers, and campaign parameters. We use this information to produce aggregated reporting, improve our Website and campaigns, and make marketing decisions.
Where required by law, we obtain consent before using non-essential cookies or similar technologies. You may manage available choices through our cookie banner or settings tool and through your browser settings. Blocking some technologies may affect Website functionality. Browser-based “Do Not Track” signals are not interpreted consistently across the industry; we respond to legally recognized preference signals where required.
When We Disclose Personal Information
We may disclose personal information:
- To the applicable client: when you respond to or request information about that client’s campaign, service, or offer.
- To service providers: including providers of hosting, analytics, advertising measurement, customer relationship management, communications, security, payment, and professional services. These providers are authorized to handle information only for defined purposes and subject to appropriate obligations.
- For legal and safety reasons: when disclosure is required or permitted by law, legal process, regulatory request, or is reasonably necessary to protect rights, safety, property, systems, or users.
- For a business transaction: in connection with a proposed or completed financing, merger, acquisition, reorganization, sale of assets, or similar transaction, subject to confidentiality and legal requirements.
- With consent or direction: for another purpose explained at the time of collection or authorized by you.
Processing Outside Canada
Some service providers may process or store information outside Alberta or Canada. As a result, information may be subject to the laws of another jurisdiction and may be accessible to courts, law-enforcement agencies, or regulators in that jurisdiction. We use contractual and other reasonable measures designed to protect information handled by service providers, regardless of location.
Contact our Privacy Officer for information about our use of service providers outside Canada or our related policies and practices.
Retention and Disposal
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Policy, meet contractual requirements, comply with law, resolve disputes, and enforce agreements. Retention periods vary based on the nature and sensitivity of the information and the reason it was collected.
When information is no longer required, we securely delete, destroy, or anonymize it, subject to lawful backup, archival, and record-retention requirements.
Safeguards and Privacy Incidents
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, use, disclosure, copying, modification, or destruction. Safeguards are selected based on the sensitivity, amount, format, location, and intended use of the information.
No system is completely secure. If a privacy or security incident occurs, we will investigate, take reasonable containment and remediation steps, and provide notices to regulators and affected individuals where required by applicable law.
Access, Correction, and Privacy Requests
Subject to applicable law, you may request access to personal information under our control, ask us to correct inaccurate or incomplete information, or raise a concern about our privacy practices. We may need to verify your identity before processing a request. Legal exceptions may limit the information we can provide, and we will explain any refusal as required by law.
If CRUUZ holds information solely on behalf of a client, we may direct your request to that client or assist the client in responding.
Children’s Privacy
The Website is intended for business users and a general adult audience. We do not knowingly collect personal information from children under 13 through the Website. If you believe a child has provided personal information without appropriate authorization, contact us so we can review and address the matter.
Third-Party Websites and Services
The Website may link to third-party websites, platforms, or services. Their privacy practices are governed by their own policies. CRUUZ is not responsible for the privacy, security, or content practices of third parties.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal obligations. We will post the revised Policy on the Website and update the “Last updated” date. Where required, we will provide additional notice or seek consent.
Contact Our Privacy Officer
For questions, access or correction requests, consent withdrawals, or privacy complaints, contact:
Privacy Officer
CRUUZ Marketing Services
Edmonton, Alberta, Canada
We will review and respond to privacy inquiries within a reasonable period and in accordance with applicable law.